Ashok Som
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Ashok Som is a professor and author. He is a professor at the Management Department of ESSEC Business School, France-Singapore. He is currently researching the Luxury Sector.[1] He was the founding Associate Dean of the Global MBA Program at ESSEC Business School. He has also founded the Indian Research Center, which researches Indian and Asian businesses and their significant effects on the French and European Markets.[2]
He was also the coordinator of the Global executive program in Luxury and Retail Management at the Indian Institute of Management Ahmedabad,[2][3] which has partnered with the ESSEC Business School of Paris and Singapore.[4] He has also authored books about the Luxury sector, global strategy and Organizational Re-Design.
Books[edit]
- Organization Re-design and Innovative HRM (Oxford University Press, 2008) This was the first book written by Ashok Som, which dealt with organizational redesign including Human Resource Management strategies. Five large firms, namely, Lafarge (company), Renault-Nissan, Maruti Suzuki, Mahut Group and Bharat Petroleum have been analysed in this book.[5] According to WorldCat, the book is in 121 libraries.[6]
- International Management: Managing the Global Corporation (McGraw Hill, 2009). This book consists of expert discussions that can be used for in-depth analysis of large conglomerates such as Alstom, Air France-KLM, Arcelor-Mittal, Canal +, Carrefour, Lafarge (company), LVMH, L’Oreal, Renault and Vodafone
- The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management (John Wiley & Sons, 2015). This book gives in-depth analysis of the Luxury sector.[7]
References[edit]
- ^ "Ashok Som". Essec.edu. Retrieved 28 August 2016.
- ^ a b Ghosh, Shauvik (23 March 2013). "Ashok Som | You won't buy a luxury good if it's not made in France or Italy". Livemint.com. Retrieved 28 August 2016.
- ^ "Programme Calendar - IIMA". Iimahd.ernet.in. Archived from the original on 18 March 2016. Retrieved 28 August 2016.
- ^ "IIM-A plans to offer luxury, retail courses". Livemint.com. 29 January 2008. Retrieved 28 August 2016.
- ^ "Redefining strategic business initiatives". The Hindu. 23 December 2008. Retrieved 28 August 2016.
- ^ Organization redesign and innovative HRM. 1 January 2008. OCLC 244648171. Retrieved 28 August 2016 – via Worldcat.org.
- ^ "Face à la crise, les stratégies divergentes des marques de luxe". La Tribune (in French). 28 April 2015. Retrieved 28 August 2016.