Mass Appeal India

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Mass Appeal India
Parent companyMass Appeal Records
Founded2019
Distributor(s)Universal Music India (previously), The Orchard (current)
GenreHip hop
Country of originIndia
LocationMumbai

Mass Appeal India is an Indian subsidiary hip hop record label operated by Mass Appeal Records, an American independent record label founded in 2014 by Nas.[1][2]. They are partnered with the The Orchard for global distribution [3]

History[edit]

Mass Appeal India began it's operations on 20 August 2019, as multi-partnership within Universal Music India [4]. It is the first global subsidiary by Mass Appeal Records.[5][6]

The label initially signed the artist DIVINE as its inaugural signee [7]. On October 9, 2019, the label released its first track, "Kohinoor," by DIVINE. Later, he released three studio albums, "Kohinoor", "Punya Paap", "Gunehgar" with Mass Appeal India.[8]

In 2020, They signed the rapper Raja Kumari. Later, she left Mass Appeal India and launched her own label called "Godmother Records" [9].

In 2022, they terminated their distribution relationship with Universal Music India and partnered again with Sony's The Orchard for it's global distribution [10][11].

In 2023, Mass Appeal India initiated a scouting program in the South Indian market to sign Malayalam hip-hop artists, following the growth in the Malayalam music Industry.[12] The label's first signee under this initiative was the hip-hop artist Dabzee. Subsequently, they signed other artists in Malayalam hip-hop, including ThirumaLi, BABY JEAN, Vedan, among others [13].

Later in 2023, Mass Appeal India, in collaboration with Gully Gang, released "Obsessed" by Abhijay Sharma and Riar Saab, which reached No.1 on Spotify's Global Viral Charts for several weeks. [14][15]. The same year, AP Dhillon’s track ‘With You’, released by Mass Appeal India, reached 38th position on Spotify Global 200 chart [16].

In November 2023, KSHMR reconnected with his Indian roots to release the desi hip hop album "KARAM" through Mass Appeal India.[17] The album included collaborations from artists such as Raftaar, KRSNA, Ikka, Seedhe Maut, Raja Kumari, The PropheC, Dabzee, and Talha Anjum.[18] "KARAM" topped the hip hop charts on Apple Music in India.[19]

Earlier in 2024, DIVINE & Karan Aujla released a collaborative album titled "STREET DREAMS" through Mass Appeal India, featuring producers like Boi-1da, Allen Ritter, WondaGurl, Harry Fraud, Leven Kali, and Trox [20]. The album ranked 22nd position in Canadian Albums Chart and 27th in Official New Zealand Music Chart [21][22].

In May, 2024, they partnered with The Ranjha to record and release a new studio version of his social media viral freestyle 'Muqabala' under Mass Appeal India. [23].

Controversy[edit]

In 2024, Mass Appeal India released a track titled "MANKA" by Dabzee. During the marketing and music video announcement for this release, rapper and songwriter M.H.R alleged that the beats of "MANKA" were plagiarized and used without his consent. M.H.R asserted that his own track "Ottakam" and "MANKA" were strikingly similar, claiming that "MANKA" had been recreated in collaboration with producer Thudwiser. Initially, "Ottakam" was removed from Spotify due to a copyright issue. However, Spotify subsequently resolved the matter and reinstated "Ottakam," while "MANKA" was taken down from the platform. Eventually, the parties involved reached an agreement, and both tracks were restored on the platform [24][25].

Artists[edit]

Current[edit]

Former[edit]

Discography[edit]

Albums[edit]

Year Artist(s) Title Ref
Raf Saperra 5 Deadly Venomz [41]
2024 Nazz BATHROOM SINGER [42]
DIVINE, Karan Aujla STREET DREAMS [43]
Heems LAFANDAR [44]
2023 Tsumyoki A Message From The Moon [45]
KSHMR KARAM [46]
Dakait, Sez on the Beat Dev Nagri Aur Main [47]
yungsta, Sez on the Beat MEEN [48]
2022 Ab 17, Sez on the Beat TEZ FILAM [49]
DIVINE Gunehgar [50]
2020 Ikka I [51]
DIVINE Punya Paap [52]
2019 DIVINE Kohinoor [53]

References[edit]

  1. ^ Ferreira, Verus. "Musicunplugged.in : news". www.musicunplugged.in. Retrieved 2024-06-03.
  2. ^ "Mass Appeal India Is Now A Reality". www.rsjonline.com. Retrieved 2024-05-31.
  3. ^ "Mass Appeal Records, co-owned by Nas, inks deal with The Orchard". Music Business Worldwide. 2021-05-26. Retrieved 2024-06-03.
  4. ^ Ritchie, Sharlotte (2019-08-20). "MASS APPEAL AND UNIVERSAL MUSIC INDIA TO LAUNCH MASS APPEAL INDIA". UMG. Retrieved 2024-05-31.
  5. ^ Smirke, Richard (2019-08-20). "Universal Music Partners With Mass Appeal to Take Indian Hip-Hop Global". Billboard. Retrieved 2024-05-31.
  6. ^ Grant, Shawn (2019-08-21). "Universal Music Group, Nas and Mass Appeal Partner for New Hip-Hop Label in India - The Source". Retrieved 2024-05-31.
  7. ^ Gurbaxani, Amit (2019-09-13). "Hindi Rapper Divine On Why He Signed With Mass Appeal India: 'It's Nas, Bro'". Billboard. Retrieved 2024-06-03.
  8. ^ Aswad, Jem (2019-08-20). "Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine". Variety. Retrieved 2024-05-31.
  9. ^ "We Talk To Raja Kumari About Leaving Nas' Mass Appeal And Launching Godmother Records". snobette.com. 2022-05-06. Retrieved 2024-06-03.
  10. ^ "Mass Appeal Records, co-owned by Nas, inks deal with The Orchard". Music Business Worldwide. 2021-05-26. Retrieved 2024-06-03.
  11. ^ Silver, Shannon (2021-05-26). "The Orchard Forms Strategic Partnership with Nas Co-Founded Record Label, Mass Appeal Records". The Daily Rind. Retrieved 2024-06-03.
  12. ^ Lal, Sam (2020-10-11). "Rise of the street beat: India spits rhymes in Hindi, Malayalam, Tamil, Odia". The New Indian Express. Retrieved 2024-05-31.
  13. ^ "Breaking: Mass Appeal India Furthers Its Influence In Southern Rap Music With 4th Massive Signing, Malayali Emcee ThirumaLi Partners With Nas' Label - Culture Haze". 2024-03-08. Retrieved 2024-05-31.
  14. ^ "Riar Saab - Obsessed - Spotify Chart History". kworb.net. Retrieved 2024-06-03.
  15. ^ Mary, S. B. Vijaya (2023-07-20). "Riar Saab's latest Punjabi hip-hop track 'Obsessed' gets the nation grooving". The Hindu. ISSN 0971-751X. Retrieved 2024-06-03.
  16. ^ IANS (2023-08-31). "AP Dhillon says success of 'With You' reflects his goal to make Punjabi music global". The Statesman. Retrieved 2024-06-03.
  17. ^ Hirwani, Peony (2023-11-24). "KSHMR - Inspiring a Generation with Melodies and Meaning". Rolling Stone India. Retrieved 2024-05-31.
  18. ^ "American DJ KSHMR collaborates with Indian pop stars King & Zaeden on new track 'Aawara' - CNBC TV18". CNBCTV18. 2024-03-22. Retrieved 2024-05-31.
  19. ^ "KARAM". Chartoo. Retrieved 2024-05-31.
  20. ^ "DIVINE & Karan Aujla Release Joint Album 'Street Dreams' Prod. by Boi-1da, Harry Fraud, More". HipHop-N-More. 2024-02-16. Retrieved 2024-06-03.
  21. ^ "Billboard Canadian Albums". Billboard. 2013-01-02. Retrieved 2024-06-03.
  22. ^ "The Official New Zealand Music Chart". THE OFFICIAL NZ MUSIC CHART. Retrieved 2024-06-03.
  23. ^ Cowen, Trace William. "Viral Punjabi Rapper's Wildly Popular TikTok Freestyle Gets Official Release and Lands Him a Record Deal". Complex. Retrieved 2024-06-03.
  24. ^ ഡെസ്ക്, എന്‍റര്‍ടൈന്‍മെന്‍റ് (2024-05-25). "ഡബ്സിയുടെ മങ്ക എംഎച്ച്ആറിന്റെ ഒട്ടകം ട്രാക്കിന്റെ കോപ്പിയടി; ഡബ്സിയുടെ ഗാനം പിൻവലിച്ച് സ്പോട്ടിഫൈ". Southlive (in Malayalam). Retrieved 2024-06-03.
  25. ^ ഡെസ്ക്, എന്റർടെയ്ൻമെന്റ് (2024-05-25). "'മ്യൂസിക് ബിറ്റ് മോഷ്ടിച്ചു'; സോഷ്യൽ മീഡിയയിൽ ചർച്ചയായി എംഎച്ച്ആർ - ഡാബ്സി തർക്കം, 'ഒട്ടകം' തിരികെയെത്തിച്ച് സ്പോട്ടിഫൈ". The Fourth (in Malayalam). Retrieved 2024-06-03.
  26. ^ "Malayalam Emcee ThirumaLi & Mass Appeal India Join Forces On Massive New Single 'Thericho', Prod. By Jay Stellar - Culture Haze". 2024-05-23. Retrieved 2024-05-31.
  27. ^ Chakraborty, Riddhi (2019-08-20). "Divine Signs With Nas' Label Mass Appeal". Rolling Stone India. Retrieved 2024-05-31.
  28. ^ Hirwani, Peony (2024-01-12). "EXCLUSIVE: Jass Manak Partners With Mass Appeal India". Rolling Stone India. Retrieved 2024-05-31.
  29. ^ Service, Express News (2023-09-15). "INTERVIEW | 'Manavaalan Thug' was meant for my album: Indie artist Dabzee". The New Indian Express. Retrieved 2024-05-31.
  30. ^ "Breaking: Southern India's Fierce Rapper Baby Jean Signs Exclusive Record Deal With Mass Appeal India - Culture Haze". 2023-08-17. Retrieved 2024-05-31.
  31. ^ "Breaking: Southern India's Prolific Emcee Vedan Signs Exclusive Record Deal With Mass Appeal India - Culture Haze". 2023-08-18. Retrieved 2024-05-31.
  32. ^ "AP Dhillon & Shinda Kahlon are ready for war with 'REAL TALK'". liftedasia.com. Retrieved 2024-05-31.
  33. ^ "American DJ KSHMR Teams Up With Pop Icons King & Zaeden On New Track 'Aawara'; Deets Inside". News18. 2024-03-22. Retrieved 2024-05-31.
  34. ^ Houghton, Edwin (2024-03-12). "New York's desi rap star Heems's new album re-imagines the diasporic experience as a place to be whole". GQ India. Retrieved 2024-05-31.
  35. ^ "Mass appeal india & gully gang present Aavrutti's error 404". Radio and Music.{{cite web}}: CS1 maint: url-status (link)
  36. ^ Britto, David (2024-05-21). "How A Viral Cypher Catapulted The Ranjha to Release His Song 'Muqabala' Via Mass Appeal". Rolling Stone India. Retrieved 2024-05-31.
  37. ^ Plus, Music (2023-05-11). "Yungsta and Sez on the Beat to release their debut album MEEN". Musicplus. Retrieved 2024-05-31.
  38. ^ buzzingchandigarh. "Rising Punjabi Hip Hop artist Jaskaran has signed a deal with Mass Appeal". buzzingchandigarh. Retrieved 2024-06-03.
  39. ^ "Raftaar's music label inks exclusive recording deal with rapper IKKA". The Shillong Times. 2021-11-13. Retrieved 2022-07-05.
  40. ^ "Rapper Raja Kumari gears up for 'Made In India' - Times of India". The Times of India. Retrieved 2022-07-05.
  41. ^ "The Folklore Of Raf Saperra's '5 Deadly Venomz'". trenchtrenchtrench.com. Retrieved 2024-06-03.
  42. ^ "GUMNAAM". Chartoo. Retrieved 2024-06-03.
  43. ^ Lange, Alexandra (2024-02-16). "Indian Rap Stars DIVINE and Karan Aujla Share Collaborative Album, 'Street Dreams'". Audible Treats. Retrieved 2024-06-03.
  44. ^ "Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!". Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!. Retrieved 2024-05-31.
  45. ^ Tripathi, Shirish (2023-06-28). "Tsumyoki Curates an Emotional and Heartfelt Album "A Message From The Moon" |". The Indian Music Diaries. Retrieved 2024-05-31.
  46. ^ Hirwani, Peony (2023-11-24). "KSHMR - Inspiring a Generation with Melodies and Meaning". Rolling Stone India. Retrieved 2024-05-31.
  47. ^ "Dakait Drops Huge Debut Album 'Dev Nagri Aur Main' F/ Raga, Yungsta, Team Evolution & More, Prod. By Sez On The Beat - Culture Haze". 2023-10-12. Retrieved 2024-05-31.
  48. ^ Plus, Music (2023-05-11). "Yungsta and Sez on the Beat to release their debut album MEEN". Musicplus. Retrieved 2024-05-31.
  49. ^ Tagat, Anurag (2024-05-27). "When Dua Lipa Met SRK: Outdustry Have Cracked Artist Campaigns". Rolling Stone India. Retrieved 2024-05-31.
  50. ^ "DIVINE's Third Album 'Gunehgar' Featuring Global Guest Collaborators Such As Russ, Jadakiss, Armani White And Hit-Boy Out Now via Mass Appeal India! – MusiCulture". 2022-11-10. Retrieved 2024-05-31.
  51. ^ Desk, The News (2020-10-16). "Mass Appeal India signs rapper IKKA; to launch 'Level Up' on October 26". MediaBrief. Retrieved 2024-05-31.
  52. ^ "How DIVINE's latest album Punya Paap took shape in post-lockdown India". Red Bull. 2021-01-04. Retrieved 2024-05-31.
  53. ^ Tagat, Anurag (2023-10-09). "DIVINE Celebrates Four Years Since the Release of 'Kohinoor' Album". Rolling Stone India. Retrieved 2024-05-31.
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